Remember those EU data protection rules that came into effect in May last year? Well it appears that Google is the first to receive the harsh penalty of a €50m fine for infringing the principles of the GDPR (General Data Protection Regulations). This was due to: 1. Lack of transparency in collecting user's data for personalised advertising, purposefully using obscure language to make it difficult for users to understand how their data is processed, and providing users with

On 15 January 2019, Irish fast food franchise Supermac's successfully fought a legal battle against the world's largest fast food chain to overturn their exclusive use of the "Big Mac" trademark. Despite McDonald's advocating that Supermac's name and its SuperMac burger were confusingly similar to the Big Mac product and franchise, the judgment granted by the European Intellectual Property Office ruled that McDonald's had insufficient evidence to prove genuine use of the trad